Privacy Policy
We respect your privacy and are committed to protecting it. This policy explains what data we collect, why we collect it, and how we handle it when you use SEO Analyser.
01Overview
We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy. This document describes the types of personal data we collect from you, or that you provide to us, when you access or use our website and services at seoanalyser.ai, and how we handle that information.
Please read this policy carefully. If you do not agree with these practices, you may choose not to use our services. This policy may be updated periodically; please see the Policy Changes section for details on how we notify you of updates.
02Data Controller
SEO Analyser Ltd. is the data controller responsible for your personal information. Any questions or requests regarding how we handle your personal data should be directed to us through the contact details listed at the bottom of this page.
Some third-party service providers process your personal data as data processors acting on our behalf and under our instructions, strictly to help us deliver and improve our services. See the Data Disclosure section for details.
03Data We Collect
The categories of data we may collect include:
| Category | Examples | Collected from |
|---|---|---|
| Account Data | Name, email, business name, password hash | Account creation |
| Payment Data | Last-4 digits of card, expiry, billing postcode (via Stripe) | Checkout |
| Scan Data | URLs audited, audit results, settings, white-label logos | Audit runs |
| Usage & Device Data | IP address, cookie ID, browser type, OS, pages viewed | Cookies, pixels |
| Marketing Data | Newsletter preferences, ad IDs | Forms, emails, partners |
| Support Records | Chat logs, emails, bug reports | Support channels |
| Aggregated Statistics | De-identified audit trends | Derived internally |
04Data Processing & Storage
"Processing" means any operation performed on your data, including storage, use, disclosure, modification, or deletion. Below, we explain the purposes for which we process your data and the legal basis we rely on.
Delivering Our Services
To operate, maintain, and improve the SEO Analyser platform and to manage your user account.
Customer Support
To respond to your support requests, resolve technical issues, and handle enquiries.
Payment Management
To process payments and notify you about subscription or billing matters.
Newsletters & Updates
To send you product updates, blog posts, or newsletters you have subscribed to. You may unsubscribe at any time.
Product Improvement
To analyse usage patterns and improve our tools and user experience.
Marketing & Advertising
To display relevant advertisements and send marketing communications. See our Cookie Policy for cookie-specific retention periods.
Legal Compliance
To comply with applicable laws, regulations, and contractual obligations, including responding to lawful requests from authorities.
05Data Disclosure
We do not sell your personal data. We may share it with third parties only in the following circumstances:
Service providers & sub-processors
Vendors who help us deliver services (e.g. cloud hosting, payment processing, analytics) and are bound by confidentiality obligations.
Business transfers
In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
Legal obligations
When required to comply with a court order, law, or lawful government request, or to protect the rights and safety of SEO Analyser, our users, or others.
With your consent
For any other purpose where you have provided explicit consent.
We use Stripe for payment processing. Stripe collects and processes payment-related data independently and in accordance with its own privacy policy. We also use select analytics partners to help us understand how our services are used.
A full list of our sub-processors is available on our Processors page.
06Special Provisions for US Residents
If you reside in the United States, additional rights may apply under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and similar state laws in Virginia, Colorado, Connecticut, and others.
We do not sell personal data in the traditional sense. However, certain data sharing with advertising or analytics partners may qualify as a "sale" or "sharing" under CCPA/CPRA definitions.
Depending on your state of residence, you may have the right to:
Know
Request what categories and specific pieces of personal data we hold about you.
Delete
Request deletion of your personal data, subject to certain legal exceptions.
Correct
Request that we correct inaccurate information we hold about you.
Opt-Out
Opt out of the sale or sharing of your personal data where applicable.
Limit Use
In certain states, request limits on how we use sensitive personal information.
Non-Discrimination
Exercise your privacy rights without receiving discriminatory treatment from us.
07Special Provisions for EEA Residents
If you reside in the European Economic Area (EEA), the following rights apply under the General Data Protection Regulation (GDPR) and related laws:
Access
Request confirmation of whether we process your data and obtain a copy of it.
Rectification
Request correction of inaccurate or incomplete personal data we hold about you.
Erasure
Request deletion of your personal data ("right to be forgotten"), subject to legal exceptions.
Restriction
Request that we limit how we process your data under certain circumstances.
Portability
Receive your data in a structured, machine-readable format and transfer it to another controller.
Object
Object to our processing of your data, including for direct marketing purposes.
Lodge a Complaint
File a complaint with a supervisory authority if you believe we are processing your data unlawfully.
08Exercising Your Rights
If you reside in Australia, you have the right to access and correct your personal information under the Australian Privacy Principles (APP 12–13).
If you reside in the EEA or UK, you have the right to access, rectify, erase, restrict, and port your personal data, as well as the right to object to processing and withdraw consent at any time under GDPR/UK GDPR.
If you reside in California, you have the right to access, delete, and correct your personal information, opt out of the sale or sharing of your data, and limit the use of sensitive personal information under the CCPA/CPRA.
If you reside in Nevada, you have the right to opt out of the sale of your personal data. We do not sell personal information.
To exercise any of the rights described above, please contact us at hello@seoanalyser.ai. We may need to verify your identity before fulfilling your request.
09Children's Personal Data
Our services are not intended for users under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected personal data from a minor, we will promptly delete it.
If you believe a minor's data has been collected, contact us immediately at hello@seoanalyser.ai.
10Data Security
We implement industry-standard security measures including:
- TLS 1.3 encryption in transit
- AES-256 encryption at rest
- Multi-factor authentication (MFA)
- Role-based access controls
- Regular security testing
- 24×7 monitoring
- Incident response procedures
- Employee security training
11Policy Changes
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email (using the address associated with your account) and/or by posting a prominent notice on our website. The date of the most recent revision is always shown at the top of this page.
It is your responsibility to keep your email address current and to check this page periodically for updates.