This Terms of Service Agreement (“Agreement”) is a binding legal contract between you (“Customer”, “you”, or “your”) and SEO Analyser Ltd. (“SEO Analyser”, “we”, “us”, or “our”), governing your access to and use of the website, platform, tools, and related services available at seoanalyser.ai (collectively, the “Services”).
Plain English: By signing up or using SEO Analyser, you agree to these terms. Please read them carefully before getting started.
By registering for an account, starting a free trial, or otherwise accessing the Services, you confirm that you have read, understood, and agreed to be bound by this Agreement, along with our Privacy Policy. If you are accepting on behalf of a company or organisation, you represent that you have the authority to bind that entity to this Agreement.
If you do not agree to these terms, you must not use the Services.
1. Definitions
For this Agreement, the following terms have the meanings set out below:
2. Access and Use of the Services
Plain English: We grant you access to use our tools for your own business purposes. You’re responsible for how your team uses the platform.
2.1 Licence Grant
Subject to your compliance with this Agreement and timely payment of applicable fees, SEO Analyser grants you a non-exclusive, non-transferable, revocable licence to access and use the Services during the Subscription Period, solely for your internal business purposes and by Authorised Users only.
2.2 Account Registration
To access the Services, you must provide accurate, complete, and current information during registration and keep that information up to date. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your Account.
2.3 Authorised Users
You may grant access to Authorised Users up to the limit permitted by your Subscription Plan. You are fully responsible for your Authorised Users’ compliance with this Agreement. Each Authorised User must have their own login credentials. Sharing credentials between multiple individuals or accessing the Services simultaneously from different devices under the same login is not permitted.
2.4 Acceptable Use
You agree not to, and not to permit any Authorised User to:
- Use the Services for any unlawful, fraudulent, deceptive, or abusive purpose;
- Copy, modify, reverse engineer, decompile, or create derivative works of any part of the Services;
- Resell, sublicense, or otherwise make the Services available to third parties outside your organisation without our written consent;
- Scrape, crawl, or extract data from the Services using automated tools other than those expressly provided or permitted by us;
- Use the Services to build a competing product or service;
- Interfere with or disrupt the integrity, performance, or security of the Services or related infrastructure;
- Upload or transmit content that is malicious, infringing, defamatory, or in violation of any applicable law;
- Circumvent any access controls, usage limits, or authentication mechanisms within the Services;
- Use the Services in any way that could damage our reputation or goodwill.
2.5 Beta Features
If we make Beta Features available to you, access is granted solely for internal evaluation and testing. Beta Features are provided without warranty of any kind and may be changed, limited, or discontinued at any time without notice. Please do not rely on Beta Features for production or commercial use.
2.6 Aggregated Statistics
We may monitor your usage of the Services and compile anonymised, aggregated statistics derived from that usage. All rights to such aggregated data belong exclusively to SEO Analyser. This data does not identify you individually and is used to improve and develop our Services.
2.7 Inactivity
Plain English: If your account is inactive for 60 days, we may remove your projects to keep things tidy.
If your Account shows no activity for a continuous period of 60 days, we reserve the right to delete associated projects and data. We will endeavour to notify you before doing so. SEO Analyser is not liable for any loss resulting from project deletion due to inactivity.
3. Third-Party Services
Plain English: Some features connect to external platforms. Their rules apply to those connections.
The Services may integrate with or rely on third-party platforms, tools, or APIs (collectively, “Third-Party Services”). Your use of any Third-Party Service is governed solely by that service’s own terms and conditions. SEO Analyser does not endorse, warrant, or assume responsibility for any Third-Party Service.
By connecting a Third-Party Service to your Account, you authorise us to access and process data from that service on your behalf. We reserve the right to discontinue any Third-Party integration without notice if the third party modifies or withdraws access.
4. AI Features and Generated Content
Plain English: Our AI tools are powerful but not perfect. You own the output you generate, but you’re responsible for reviewing it before use.
4.1 Use of AI Features
The Services include AI Features that may produce Generated Content based on your inputs. You agree to use AI Features in compliance with this Agreement and all applicable laws.
4.2 Ownership of Generated Content
Where you provide inputs to AI Features and receive Generated Content in return, and where you hold all necessary rights to the inputs you provide, you own the resulting Generated Content. We retain no ownership over Generated Content produced solely for your use.
4.3 Accuracy and Responsibility
You acknowledge and agree that:
- Generated Content may be incomplete, inaccurate, or not suitable for your specific use case;
- Reliance on Generated Content without your own review is at your sole risk;
- You are solely responsible for any decisions made or actions taken based on Generated Content;
- You must conduct appropriate human review of all Generated Content before using it in any commercial, legal, or public-facing context.
4.4 Input Restrictions
You must not provide inputs to AI Features that:
- Contain personal data without the necessary legal permissions and consents;
- Include third-party intellectual property without appropriate authorisation;
- Violate any applicable law or our Acceptable Use policy;
- Are intended to generate harmful, misleading, or infringing outputs.
4.5 AI and Training Data
SEO Analyser does not use your Customer Content or Generated Content to train, fine-tune, or develop generalised AI or machine learning models without your explicit consent.
5. Subscription Plans and Payment
Plain English: You pay upfront for your chosen plan. Prices may change on renewal, and we’ll let you know in advance.
5.1 Fees
You agree to pay all fees applicable to your chosen Subscription Plan as set out during the ordering process. All fees are billed in advance, either monthly or annually, and are non-refundable except as expressly set out in this Agreement.
5.2 Billing
By providing a payment method, you authorise us to charge applicable fees on a recurring basis for each Subscription Period until you cancel. If a payment fails, we may suspend access to the Services until the outstanding balance is settled.
5.3 Price Changes
We reserve the right to change our pricing at any time. Any price changes will take effect at the start of your next Subscription Period. We will notify you of material price changes with reasonable advance notice.
5.4 Taxes
All fees are exclusive of taxes. You are responsible for all applicable sales, use, VAT, GST, or similar taxes arising from your use of the Services, except for taxes on SEO Analyser’s net income. Where required, we will include tax on your invoice.
5.5 Refunds
Plain English: We generally don’t offer refunds. If our service clearly fails to work as described, we’ll sort it out within 14 days.
SEO Analyser does not provide refunds for unused portions of a Subscription Period. If you believe the Services have materially failed to perform as described, please contact us. Where a valid claim is established, we will issue a refund within 14 business days using the original payment method. Refund eligibility is determined at our sole reasonable discretion.
6. Cancellation, Suspension, and Termination
6.1 Cancellation by You
You may cancel your Subscription Plan at any time through your Account settings or by contacting our support team. Cancellation takes effect at the end of the current Subscription Period. Your access to the Services will continue until that date.
6.2 Suspension by Us
Plain English: We can suspend your account if there’s a serious problem — but we’ll try to let you know and give you a chance to fix things.
We may immediately suspend your access to the Services, without liability, if:
- Your use poses a security risk to the Services or other users;
- We reasonably suspect fraudulent, illegal, or abusive activity;
- You fail to pay applicable fees when due (with rankings updates halted 3 days after the due date);
- You are in material breach of this Agreement;
- We are required to do so by applicable law or a government authority.
We will make reasonable efforts to notify you of any suspension and the reason for it.
6.3 Termination by Us
We reserve the right to terminate your Account and access to the Services with reasonable notice for any material, uncured breach of this Agreement. Upon termination, all licences granted to you under this Agreement will immediately cease and any outstanding fees become due and payable.
6.4 Appeals
If your Account is suspended or terminated, you may appeal our decision by contacting us at legal@seoanalyser.ai with the subject line “Account Appeal”. We will review your appeal and respond within a reasonable timeframe. Appeals are not guaranteed to be successful in all circumstances.
7. Confidential Information
Plain English: We keep each other’s confidential information private for 5 years — trade secrets stay protected indefinitely.
Each party may share confidential business information with the other in connection with using or providing the Services. Each party agrees to:
- Protect the other’s confidential information with at least the same care used to protect its own (and no less than reasonable care);
- Use confidential information only for the purposes of this Agreement;
- Not disclose confidential information to any third party without prior written consent, except to employees or contractors who need it to perform their roles and are bound by equivalent confidentiality obligations.
Confidentiality obligations remain in effect for five (5) years from the date of disclosure. For information that qualifies as a trade secret under applicable law, obligations continue indefinitely for as long as trade secret protection applies.
Confidential information does not include information that is publicly available, independently developed, or lawfully received from a third party without restrictions.
8. Intellectual Property
8.1 Our Intellectual Property
SEO Analyser owns all rights, title, and interest in and to the Provider IP, including the Services, platform, software, data, algorithms, and any improvements or derivative works thereof. Nothing in this Agreement transfers any ownership of Provider IP to you.
8.2 Your Content
You retain all ownership of your Customer Content. By using the Services, you grant SEO Analyser a limited, non-exclusive, worldwide licence to access, process, and display your Customer Content solely to the extent necessary to provide the Services to you.
You are solely responsible for the accuracy, legality, and appropriateness of your Customer Content and for obtaining any third-party permissions required in connection with it.
8.3 Trademarks
All SEO Analyser brand names, logos, and marks are our exclusive property. You may not use them without our prior written consent. All third-party product names, logos, and marks referenced within the Services belong to their respective owners and are used for identification purposes only.
8.4 Feedback
If you submit feedback, suggestions, or ideas to us regarding the Services, you grant SEO Analyser a perpetual, irrevocable, royalty-free licence to use that feedback in any way we see fit, without any obligation to compensate you or credit you as its source.
8.5 Marketing Reference
By using the Services, you grant SEO Analyser a limited, revocable licence to reference your company name and logo as a customer in our marketing and promotional materials. You may revoke this licence at any time by notifying us in writing.
9. Warranties and Disclaimer
Plain English: We do our best to keep the Services working well, but we can’t guarantee they’ll be perfect or uninterrupted.
9.1 Our Warranty
SEO Analyser warrants that the Services will materially conform with their current product descriptions when used as intended and in accordance with this Agreement (“Performance Warranty”). If you identify a non-conformity, you must notify us promptly with sufficient detail. Our sole obligation under this warranty is to use commercially reasonable efforts to restore conformity.
9.2 Disclaimer
Except for the Performance Warranty above, the Services are provided “as is” and “as available” without any representations or warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement. We do not guarantee that the Services will be error-free, uninterrupted, or suitable for any specific outcome or jurisdiction.
Results and data provided by the Services are for informational purposes only. You are responsible for determining their applicability to your situation.
10. Limitation of Liability
Plain English: If something goes wrong, our liability is capped at what you paid us in the last 12 months.
To the fullest extent permitted by applicable law:
- SEO Analyser will not be liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, data, goodwill, or business opportunities, even if we have been advised of the possibility of such damages.
- Our total aggregate liability to you arising out of or in connection with this Agreement will not exceed the total fees paid by you to SEO Analyser in the twelve (12) months immediately preceding the event giving rise to the claim.
These limitations apply regardless of the legal theory on which the claim is based.
11. Indemnification
11.1 By You
You agree to indemnify, defend, and hold harmless SEO Analyser and its directors, officers, employees, and agents from and against any claims, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to:
- Your use of the Services in violation of this Agreement;
- Your Customer Content, including any claim that it infringes third-party rights;
- Your breach of any applicable law or regulation.
11.2 By Us
SEO Analyser will indemnify and hold you harmless from any third-party claim alleging that the Services, as provided by us and used in accordance with this Agreement, infringe any third-party intellectual property rights, provided that you (a) promptly notify us of the claim, (b) grant us sole control of its defence, and (c) provide reasonable assistance at our request. This indemnity does not apply where the claim arises from your modification of the Services, your Customer Content, or your use of the Services in combination with third-party services or products not approved by us.
12. Dispute Resolution
Plain English: If we have a disagreement, let’s try to resolve it directly first before going to court.
12.1 Good Faith Resolution
In the event of any dispute arising out of or in connection with this Agreement, both parties agree to first attempt resolution through good-faith negotiation. Either party may initiate this process by sending written notice describing the dispute.
12.2 Jurisdiction
If the dispute cannot be resolved through negotiation within 30 days, either party may bring proceedings in the competent courts of [Jurisdiction — to be completed]. Both parties submit to the exclusive jurisdiction of those courts.
12.3 Class Action Waiver
To the extent permitted by applicable law, you agree that any dispute will be handled on an individual basis only. You waive any right to bring claims as part of a class, collective, or representative action.
13. Provider Information
SEO Analyser Services are operated by:
SEO Analyser Ltd. Website: seoanalyser.ai Contact: legal@seoanalyser.ai
14. Miscellaneous
14.1 Entire Agreement
This Agreement, together with our Privacy Policy and Cookie Policy, constitutes the entire agreement between the parties with respect to the Services and supersedes all prior agreements, representations, and understandings.
14.2 Amendments
We may update this Agreement from time to time. If we make material changes, we will notify you by email or via a prominent in-platform notice. Continued use of the Services after the effective date of any changes constitutes your acceptance of the updated Agreement.
14.3 Severability
If any provision of this Agreement is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.
14.4 Waiver
Our failure to enforce any provision of this Agreement does not constitute a waiver of our right to enforce it in the future.
14.5 Assignment
You may not assign or transfer your rights or obligations under this Agreement without our prior written consent. We may assign this Agreement freely in connection with a merger, acquisition, or sale of assets.
14.6 Force Majeure
Neither party will be liable for delays or failures in performance resulting from circumstances beyond their reasonable control, including natural disasters, government actions, internet outages, or third-party service failures.
14.7 Language
This Agreement is written in English. In the event of any conflict between this Agreement and a translation, the English version prevails.